Signed in as:
filler@godaddy.com
Helping premium brands and businesses grow through wellness strategy, brand clarity, and intelligent systems.
Helping premium brands and businesses grow through wellness strategy, brand clarity, and intelligent systems.
I am Michel Karam, founder of PT Boutique, Lebanon’s first private training studio. Over the past decade, I have accumulated more than 10,000 hours of hands-on experience in personal training, sports injury recovery, and performance-based wellness. What began as a passion for helping people move better evolved into a broader vision: building wellness experiences that are intentional, sustainable, and integrated into lifestyle and brand identity.
Alongside my work as a Lagree instructor and sports injury specialist, I expanded into designing and operating boutique wellness spaces and programs. This journey shaped my understanding that impactful wellness goes beyond fitness—it requires structure, clarity, and a deep understanding of how people experience and trust a brand.
I hold a degree in International Business Management, and certifications from Glion Institute of Higher Education in Luxury Hospitality as well as the London School of Business and Research in Business Strategy and Planning. I am also a GIA Graduate Gemologist, a discipline that refined my appreciation for craftsmanship, discretion, and high-end client expectations—principles that influence my work as a consultant today.
Today, I work as a Luxury Wellness & Brand Consultant, helping premium brands, businesses, and founders grow through wellness strategy, brand clarity, and intelligent systems. This includes the Signature Authority Program, where I guide individuals in building personal brands rooted in authority and long-term credibility, and Wellnex AI, a system I integrate to support structure, continuity, and sustainable growth.
My philosophy is simple: clarity before visibility, structure before scale, and authority before growth. When wellness is designed thoughtfully, it becomes a powerful strategic asset that strengthens brands and creates lasting value.
If this way of thinking resonates with you, and you believe we can build something intentional and enduring together, I would be glad to support your vision.
Warm regards,
Michel Karam
Luxury Wellness Strategist
Transform guest experiences by integrating longevity-driven wellness programs that elevate brand positioning and drive loyalty.
Concept design and strategy for boutique gyms, Lagree studios, and wellness clubs that attract premium clients and generate sustainable revenue.
Comprehensive business plans with financial models, marketing strategies, and operational frameworks tailored for wellness projects.
Curated wellness events and seasonal pop-ups for luxury hotels and beach clubs, creating unique guest experiences.
Strategic partnerships and consulting for luxury, fitness, and lifestyle brands looking to integrate wellness into their storytelling.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.